Forrester: - Making Leaders Successful Every Day

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Business demand for technology capabilities continues to grow, propelled by recognition of the impact technology has on business strategies and outcomes. Technology trends — from cloud computing to the "consumerization" of technology to "componentization" of packaged apps — open new doors for businesses to find solutions to their strategic needs. In such an environment, IT can’t remain an order taker — its relationship with business must evolve toward partnership, and enterprise architecture (EA) provides the glue for this partnership.

As business rethinks or adds new strategic directions, how can EA ensure that business and IT work together on these transformations? As the technology landscape changes to make it easier for businesses to engage their customers and change their business models, how does EA provide the lens through which business and IT together evaluate these technologies? And to be effective at challenges like these, how should EA leaders market their relevance to business and IT priorities? Forrester’s Enterprise Architecture Forum 2010 will address these questions and give you immediate actions you can take as well as long-term strategies.

KEY ISSUES THAT EA FORUM WILL ADDRESS

• Enterprise business architecture. Business expectations for technology are expanding, and IT’s relationship to the business is changing from systems builder to solutions orchestrator. Our Forum will show attendees how to develop and use business architecture to align IT and business strategies, optimize demand management, and enable IT's transformation into a business-centric service provider.
• Boosting EA's strategic value. We all know that architecture’s greatest value is in guiding business and IT strategies — but key stakeholders see architects as tactical problem solvers rather than strategic contributors. Changing this perception requires that stakeholders see how architecture helps them achieve their goals. Attendees will gain actionable insights into the metrics and marketing skills required for EA success.
• Key technology trends EAs should watch. Our top analysts will discuss the latest trends in the technologies — from cloud to Web 2.0 technologies to Tech Populism — that will have an impact on your organization in positive (or detrimental) ways, tell you what the effects could be, and advise you on how to prepare.