Forrester: - Making Leaders Successful Every Day

Event Overview

The traditional software and IT infrastructure industries are being hit by the biggest earthquake since the Windows operating system evolved the PC from a desktop toy to a serious platform, stretching from personal usage across to large-scale data centers. The cloud computing paradigm has the potential to change not only the way users consume business applications and provision IT infrastructure; it has a major affect on the ecosystem between vendors and services providers. Beyond emerging technologies, cloud computing means a fundamental shift in the economics of technology. This Workshop provides forward-looking guidance on how you can leverage this paradigm change in your specific role and company.

During this full day of presentations, hands-on exercises, and discussions, Forrester analysts provide insights to help you:

• Understand cloud computing. A clear taxomony and definition for different segments of cloud computing helps vendors and users clarify which market offerings can be considered cloud computing and which cannot.

 
• Grasp the cloud market. Understand the fast-moving market of cloud solutions, the market size, and market forecast of different cloud market segments for the coming years. Vendors need a clear picture of their opportunities, and users need to be aware of their choices.

 
• Evaluate your cloud readiness. For users and vendors it is important to understand their own position regarding cloud position. Are you ready to take advantage of the fast growing cloud market?

 
• Develop your cloud strategy. Based on the right understanding of the market forces and your own opportunities you can develop your companies' strategy for cloud computing today and in the future.

Who Should Attend?

• Software vendors of business, platform and infrastructure software
• IT service provider
• Telco service provider
• Cloud management provider
• Vendor Strategy professionals
• Technology Product Management & Marketing professionals
• Large-scale IT users (firms using large scale operations in support of internal or external clients)

Why Attend?

• Understand the trends and technologies that matter most to your role, so you'll be able to make informed decisions and gain a competitive advantage.
• Hands-on exercises to understand the cloud market and your own opportunities in this market.
• Leave with an action plan and strategy that will generate new growth for your company.
• Work closely with Forrester analysts. Attendance is limited to maximize client-analyst interaction.