Event Overview

High quality and low cost were once differentiators in the auto industry, but today they're merely the cost of entry. Today, OEMs and dealers must be innovative as well ¿ in everything from vehicle design to advertising and branding to the showroom experience. Innovation is easier to proclaim than to achieve: Witness the difficulties of faulty electronic features, resistance to marketing messages, and consumers' lingering dislike for the dealership experience. But those who have mastered innovation get new vehicles and features to market faster; create campaigns that consumers themselves propagate; and provide a richer retail experience that boosts volume, loyalty, and margins.

At Forrester's 2005 Automotive Summit ¿ now in its fifth year ¿ industry leaders will discuss how carmakers and dealers can accelerate innovation in every area of the auto business.

Join dealers, automakers, technology leaders, and Forrester analysts at Forrester's 2005 Automotive Summit to learn, debate, network, and think about the future.

Who Should Attend?

• Senior business leaders who formulate growth strategies for automakers
• Senior executives responsible for technology strategy and investment
• Executives leading efforts in automotive marketing
• Dealer principals, IT managers, and Internet/BDC managers

Why Attend?

Key Questions This Summit Will Answer:

• How can OEMs and dealers accelerate innovation in their organizations to capture market share?
• What advanced vehicle technologies ¿ telematics, alternative fuels, and safety ¿ do consumers want, and how will carmakers and dealers market them in the future?
• How are automakers breaking with old ad channels and creating innovative campaigns to reach new segments, maximize scarce dollars, and boost new vehicle launches?
• How can automakers and dealers tighten lead management processes to boost sales and drive down costs?
• How can OEMs and dealers create competitive advantage through innovative data analysis?