New technologies like blogs, social networking, and RSS are changing the media and marketing landscape. Attendees learn how to understand the way customers use social technologies, which business objectives can be met, which strategies to develop, and when it is appropriate to use these tools. This workshop not only introduces these new tools, it provides you with frameworks to create a coherent strategy around five specific business objectives — listening, talking, energizing, supporting, and embracing your customers. Go home with a better understanding of how to use social marketing — and more importantly, a workable plan for what to do today. Also learn how to garner internal support for deployment and how to measure the results.
This workshop includes:
- Interactive sessions on frameworks that can help you create a strategy around social technologies like blogs, RSS, widgets, social networking, forums, ratings/reviews, and wikis.
- Examples of how marketers, agencies, and public relations firms have used social marketing — and how to avoid the pitfalls.
- Best practices on how to manage the internal process of setting up social marketing tools such as blogs and communities, as well as hands-on exercises.
- A best practices panel of marketers, agencies, and technology providers.
- Opportunities to share, learn, and network with other attendees and Forrester analysts.
To register or for more information, please contact eventsemea@forrester.com or +31 (0)20 305 4848.
Who Should Attend?
This workshop is relevant for both B2C and B2B marketers. Appropriate attendees include:
- Marketing VPs who are establishing their company's overall marketing strategy and want to better understand how to leverage social technologies as a part of an integrated marketing or CRM strategy.
- Company strategists who want to incorporate social technologies into an overall customer strategy.
- IT professionals who are charged with supporting business initiatives.
Why Attend?
- The number of people using social media like blogs and social networking continues to grow, and these users represent a highly loyal — and influential — target group that companies should pay attention to.
- Companies should, at a minimum, understand how social media can affect their brands — and take appropriate steps to monitor it and react appropriately.
- Poor implementation of social technologies efforts can tarnish brands and destroy valuable customer relationships.
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