Companies care deeply about their brands. But while brand enhancement is a top priority for companies' Web sites, few actively measure how their brands achieve the two major aspects of online branding — Brand Action and Brand Image. Forrester's Brand Review methodology gives firms a framework for measuring how effectively their Web sites enable user tasks and how well sites resonate with brand positioning.
Please note: This course is designed for pairs of attendees from the same company.
This two-day hands-on workshop brings together an intimate group to learn how to measure their online brands. The workshop provides:
- Insights on the role Web sites play in supporting a brand.
- Hands-on training in Forrester's Brand Review methodology.
- Feedback on Brand Reviews conducted during training.
This event is designed as two days of intensive Web site brand evaluation training. The session provides an understanding of Forrester's Brand Review methodology, the tools and training to evaluate a site's Brand Image and Brand Action, and completed Brand Image and Brand Action scorecards — conducted in collaboration with Forrester analysts and peers. The online Brand Review workshop also presents the do's and don'ts of Web site branding and best practices on the Web today.
