Trying to satisfy the millions of individuals who come to large sites results in feature creep: interfaces so dense with controls, content, and functions that even expert users struggle to manage them. Instead, design teams can use personas to focus on the essential content and function for the most important user groups. Personas start where market segmentation models end. The most effective personas are based on a direct study of individual users.
Please note: This course is designed for pairs of attendees from the same company.
This two-day hands-on workshop brings together an intimate group of Forrester clients to learn persona best practices. The workshop provides:
- An understanding of what goes into the creation of a valid persona.
- How to spot a flawed persona.
- Where to find vendors that create high-value personas.
To register or for more information, please contact events@forrester.com or +1 617.613.5905.
Who Should Attend?
Directors/VPs of marketing or IT; eBusiness decision-makers who hire, manage, or approve the work of online designers and design firms.
