Direct Marketing professionals will spend approximately $170 billion in the US this year on direct marketing and more than a quarter of that will be spent on direct mail alone. But the role of Direct Marketing professionals is evolving in today's organizations. Many use sophisticated database marketing and analytics techniques that enable them to represent the voice of the customer within their organizations and optimize customer communication across a multitude of touchpoints. This workshop helps participants understand the changing role of direct and database marketing in relation to their overall marketing efforts. Specific exercises help Direct Marketing professionals learn how to assess their organizational readiness to extend and expand their current efforts.
To register or for more information, please contact events@forrester.com or +1 617.613.5905.
Who Should Attend?
Direct Marketing professionals and database marketers
Why Attend?
Gain an understanding of the changing role of direct and database marketing in today's organization.
Forrester analysts teach you how to:
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Understand how direct marketing is changing and the opportunities for your organization.
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Raise the value and profile of your team within your organization.
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Identify your needs for support from technology and/or service providers.
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Understand who the leading players are to support your direct and database initiatives.
