Forrester Research : Analyst : Fatemeh Khatibloo

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Fatemeh Khatibloo

Senior Analyst serving Customer Insights PROFESSIONALS

Find Fatemeh on:
Blog: Customer Insights Blog

Fatemeh serves Customer Insights Professionals, helping companies better leverage customer knowledge to improve marketing and business performance. Her research focuses on overall CI strategies and the CI services landscape, including agencies, analytics providers, MSPs, and consultancies. In addition, Fatemeh covers the trends and issues around privacy, identity, data portability, and the emerging consumer data economy.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Epsilon, and Haggin Marketing (now SolutionSet) provided her with exposure to, and a deep understanding of, the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held several client-side positions, including at The Flax Companies and The Sharper Image, giving her a unique 360-degree view of the vendor/client relationship from the evaluation stage and beyond.

Fatemeh has served on the board of the Catalog & eCommerce Club of Northern California and as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh has a B.A. in journalism from George Washington University.

Research Coverage:

Advertising Agencies, Customer Analytics, Customer Intelligence Strategy and Process, Database Marketing, Database Marketing Service Providers, Direct Marketing, Loyalty Marketing

Fatemeh Khatibloo's Research

For Marketing Leadership Professionals
Report: Introducing Adaptive Intelligence
Fatemeh Khatibloo, Eve Maler, James StatenMay 08, 2013
Enterprises seeking to better understand their customers, market, and competitive landscape can't afford to limit their insights to only what they already know — the data they generate the...
- Downloads: 153
For Customer Insights Professionals
Report: Navigating The Future Of Customer Intelligence
Fatemeh KhatiblooMarch 28, 2013
Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' grow...
- Downloads: 302
- Rating:
For Customer Insights Professionals
Report: Prepare For A World Of Consumer-Managed Data
Fatemeh KhatiblooMarch 14, 2013
Amid the talk of big data and personal clouds, another important trend is emerging: Consumers are increasingly aware of the data they create as they move about the Web and engage with businesses...
- Downloads: 225
For Customer Insights Professionals
Report: Building Data Stewardship Is A New Customer Intelligence Imperative
Fatemeh KhatiblooFebruary 22, 2013
In anticipation of the increasing adoption of personal identity management (PIDM) tools and services, customer intelligence (CI) leaders will be held increasingly accountable for their organizat...
- Downloads: 193
- Rating:
For Customer Insights Professionals
Report: Customer Engagement Agency Progress Reflects Industry Maturity
Fatemeh KhatiblooFebruary 12, 2013
During our recent customer engagement agency (CEA) Forrester Wave™, we surveyed more than 100 CEA clients to understand their choice of vendors and the quality of the relationships. We fou...
- Downloads: 133

View all of Fatemeh Khatibloo's Research

For Customer Insights Professionals
Report: Customer Intelligence Trends To Watch In 2011
Dave Frankland, Fatemeh Khatibloo, Joe Stanhope, Zach Hofer-ShallNovember 04, 2010
As Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze, and apply knowledge about their customers. As we look ahead to 2011, we expect...
- Downloads: 1460
For Customer Insights Professionals
Report: The Cross-Channel Attribution Blueprint
Fatemeh KhatiblooJanuary 11, 2011
Customer Intelligence (CI) professionals are increasingly tasked with assessing marketing effectiveness across all channels within the organization. But without access to next-generation attribu...
- Downloads: 778
For Customer Insights Professionals
Report: Untangling The Attribution Web
Fatemeh KhatiblooDecember 03, 2010
In an environment where media fragmentation is the status quo, traditional one-to-one, last-touch methods of allocating demand to marketing efforts are outdated and lead to a suboptimal marketin...
- Downloads: 724
For Customer Insights Professionals
Report: Personal Identity Management
Fatemeh KhatiblooSeptember 30, 2011
Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined wit...
- Downloads: 708
For Customer Insights Professionals
Report: Retailers: Differentiate With Customer Intelligence
Fatemeh KhatiblooMarch 10, 2011
Multichannel retailers, who often have a direct-marketing provenance, have marts and warehouses full of customer data. But very few of them are turning that data into Customer Intelligence (CI) ...
- Downloads: 589