Fatemeh Khatibloo

Principal Analyst serving Customer Insights PROFESSIONALS

Fatemeh serves Customer Insights Professionals, with a focus on the shifting consumer data ecosystem, including how privacy issues impact marketing and how customer preference centers improve engagement. Her seminal research on Personal Identity Management (PIDM) describes how consumers will soon manage the sharing of their personal data with each other and with businesses. Her report, "Adaptive Intelligence," further defines a framework for privacy-compliant data sharing between organizations to gain insight, reduce risk, and increase profitability.

Previously, Fatemeh focused on CI Services providers, including agencies, analytics providers, MSPs, and consultancies. She continues to stay abreast of those topics, and the vendors within that rapidly-changing landscape.

Fatemeh's research has been featured in the New York Times, Wall Street Journal, AllThingsD, CNBC, and AdAge. She has contributed to the Harvard Business Review and Financial Times, provided commentary on NPR and the BBC, and been credited in the World Economic Forum's "Rethinking Personal Data" report. She is a frequent speaker at industry and client events, including SxSW, DataWeek, and PrivacyIdentityInnovation.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Epsilon, and Haggin Marketing (now SolutionSet) provided her with exposure to, and a deep understanding of, the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held several client-side positions, including at The Flax Companies and The Sharper Image, giving her a unique 360-degree view of the vendor/client relationship from the evaluation stage and beyond.

Fatemeh has served on the board of the Catalog & eCommerce Club of Northern California and as a judge for the Multichannel Merchant Awards and the ECHO Awards.


Fatemeh has a B.A. from George Washington University where she studied journalism.

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    • For eBusiness & Channel Strategy Professionals

      Blog:Google Insights provide much needed help to improve your Web site

      [Posted by Brad Strothkamp} For years, I have been telling clients that mining search results (both internal and external) are great way to get into the mind of the shopper, understand what...

      • For eBusiness & Channel Strategy Professionals

        Blog:The business case for Web sales is made on influence, not direct sales

        [Posted by Brad Strothkamp} One area where metrics in financial services are still hard to come by is the level of influence that the Web has on sales made in a branch, by phone...

        • For Infrastructure & Operations Professionals

          Report:Q&A: The Top Questions And Answers On Enterprise Storage In H1 2013

          Your Peers Seek Answers On Storage Efficiency, Modernization, Consumerization, Performance, And Vendor Selection

          In the first half of 2013, Forrester advised over 100 enterprise IT professionals on their most important storage decisions. After analyzing these engagements, we found that the five categories of...

          • Downloads: 346
        • For eBusiness & Channel Strategy Professionals

          Charts & Figures:Mobile Will Play A Number Of Roles

        • For eBusiness & Channel Strategy Professionals

          Blog:A final snapshot of our Marketing Forum EMEA

          By Zia Daniell Wigder Forgive the long post, but I wanted to make sure I captured the final sessions of our Marketing Forum EMEA for those of you who were unable to join us in London over the...

          • For Application Development & Delivery Professionals

            Blog:Cloud Is Becoming A Key Feature Of The BI And Analytics Landscape

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            • For eBusiness & Channel Strategy Professionals

              Charts & Figures:Mobile Will Play A Number Of Roles

            • For Customer Experience Professionals

              Blog:The Right Customer Experience Strategy

              What is the right customer experience strategy? My new report on customer experience strategy investigates this question. To give it some context, consider customers’ expectations of...

              • For eBusiness & Channel Strategy Professionals

                Blog:Twitter and Online Customer Service: Are Your Ears Burning?

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                • For CIO Professionals

                  Report:Asia Pacific Technology Predictions: 2014

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                  The age of the customer is transforming market opportunities in Asia Pacific and will fundamentally change how firms manage technology in order to become smarter, nimbler, and more customer-focused....

                  • Downloads: 531
                • For eBusiness & Channel Strategy Professionals

                  Blog:On to day 2 of Forrester

                  By Zia Daniell Wigder Our events are well underway in London: We spent Monday with Forrester Leadership Board’s eBusiness Council, then on Tuesday the official Marketing Forum EMEA kicked off....

                  • For Marketing Leadership Professionals

                    Report:Technographics® Trends: More Consumers Go Online While Watching Television Every Year

                    This Technographics Data Chart examines the multitasking habits of consumers who use the Internet while watching Television. Differences in yearly trends, generations, and online activities are...

                    • Downloads: 1
                  • For Chief Information Officer Professionals

                    Blog:The Collaborative Economy Will Drive Business Innovation And Growth

                    Over the past two decades, the Internet has triggered a tectonic shift in the concept of networking — one that has redefined how companies market and sell products. More recently, social media,...

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Mobile Can Be An Extension Of Existing Services

                    • For Customer Insights Professionals

                      Blog:Maritz Research Acquires evolve24

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                      • For eBusiness & Channel Strategy Professionals

                        Blog:Forrester's Consumer Forum 2011 (Oct. 27-28 in Chicago)

                        I'm excited to announce that the theme for this year's Consumer Forum, to be held from Oct. 27-28 at the Hilton Chicago, is "Delivering Optimized Product Experiences Across Customer...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Looking for tons of consumer data? Look no further

                          [Posted by Carrie Johnson] Every year one of our best-read research documents is our annual Consumer Benchmark Data Overview Report. This is the big one: The report covers it all, from forecasting...

                          • For eBusiness & Channel Strategy Professionals

                            Report:Asia Pacific Online Retail Forecast, 2013 To 2018

                            Trends In China, Japan, South Korea, India, And Australia

                            The past decade has solidified the leading role that Asia Pacific plays in the global economy, and eCommerce is no exception. Our forecast outlines the magnitude of the opportunity in the region:...

                            • Downloads: 493
                          • For eBusiness & Channel Strategy Professionals

                            Blog:An eBusiness Guide To Surviving the Holidays: Keeping the Lights On

                            By Brian K. Walker The holidays are now squarely upon us. While trying not to watch the Oregon State Beavers ransack my beloved Washington Huskies on television this weekend the holiday commercials...

                            • For Customer Experience Professionals

                              Report:Conchango Delivers On Brand, Persona, And Customer Satisfaction

                              The Forrester Wave™ Vendor Summary, Q4 2007

                              Based in the UK, Conchango focuses on creating Web sites from a strong user experience research process and a fully integrated, digitally manifested brand image. In the Leader field for the second...

                              • Downloads: 107
                            • For Enterprise Architecture Professionals

                              Webinar:Going Big With Enterprise Master Data Management

                              Many organizations have already taken steps to implement master data management (MDM) for specific business areas and use cases. However, data remains as siloed as ever, and it's getting worse. Now...

                              • Downloads: 123
                            • For Customer Insights Professionals

                              Blog:What Does Acxiom's $310M LiveRamp Bid Mean For Marketers?

                              On May 14, Acxiom announced its intention to acquire LiveRamp, a "data onboarding service," to the tune of $310 million in cash. Several Forrester analysts (Tina Moffett, Susan Bidel,...

                              • For eBusiness & Channel Strategy Professionals

                                Charts & Figures:Mobile Offers New Opportunities As A Cross-Channel Mechanism

                              • For Application Development & Delivery Professionals

                                Blog:Temenos Acquires Private Banking Vendor Odyssey

                                A couple of days ago, global banking platform vendor Temenos announced that it has signed an agreement to acquire Odyssey Financial Technologies, which specializes in the private banking, private...

                                • For Application Development & Delivery Professionals

                                  Blog:Dashboards — Turning Information Into Actions

                                  by Boris Evelson. I get many questions on dashboards and scorecards and the role these tools play in BI (Business Intelligence). If we use Forrester’s definition of BI — a set of...

                                  • For eBusiness & Channel Strategy Professionals

                                    Report:The Big, Ugly Obstacle Holding Back eCommerce

                                    Underwhelming Web Site Performance Loses Customers And Revenue

                                    Egregious violations of customer service principles in online retail are well camouflaged because of the eCommerce industry's rapid growth. But a Forrester survey, conducted online during the weeks...

                                    • Downloads: 286