Forrester Research : Analyst : Gene Cao

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Gene Cao

Senior Analyst serving Sourcing & Vendor Management PROFESSIONALS

Gene specializes in helping Vendor Strategy Professionals understand trends in the IT services sector in Greater China. He tracks leading international and local IT vendors, channel partners, and buyers' perceptions and adoption of IT services in the Chinese market. He also manages custom research projects about IT vendors and end users in China.

Previous Work Experience

Gene came to Forrester through its acquisition of Springboard Research. Prior to Springboard, he worked as a marketing specialist at JCDecaux China, conducting primary and secondary research, analysis, and project delivery.

Education

Gene holds dual degrees in eCommerce and communications from Peking University.

Research Coverage:

Dell, Distribution Channels - ISVs, OEMs & VARs, Hewlett-Packard, IT Services, Tech Partners & Channels, Technology, Vendor Alliances & Partnerships

Gene Cao's Research

For Sourcing & Vendor Management Professionals
Report: Outsourcing In China: Key Lessons Learned
Gene CaoOctober 10, 2012
Most leading multinational corporations (MNCs) have already established their business in mainland China, and now other MNCs are planning to expand their go-to-market plans in the world's second...
- Downloads: 168
- Rating:
For Sourcing & Vendor Management Professionals
Report: China's SAP Services Market Is In Flux
Gene CaoMay 02, 2012
The major SAP services customer base in China is evolving from large enterprises to small and medium-size businesses (SMBs) — an evolution that parallels SAP China's business transformatio...
- Downloads: 103
- Rating:
For Sourcing & Vendor Management Professionals
Report: Driving Outsourcing Success In China
Gene CaoNovember 11, 2011
The IT outsourcing market in China will significantly mature as customers are getting more acquainted to the value proposition of outsourcing. Although the outsourcing provider landscape is alre...
- Downloads: 273
- Rating:
For Sourcing & Vendor Management Professionals
Report: PRC IT Services Report: 2010
Frederic Giron, Gene CaoFebruary 01, 2011
This document provides early and accurate market size estimates for 2010 in China, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is ba...
- Downloads: 27
For Sourcing & Vendor Management Professionals
Report: IT Buying Behavior Study Of Government-Related Customers: PRC
Gene CaoOctober 01, 2010
This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement ...
- Downloads: 13

View all of Gene Cao's Research

For Sourcing & Vendor Management Professionals
Report: Driving Outsourcing Success In China
Gene CaoNovember 11, 2011
The IT outsourcing market in China will significantly mature as customers are getting more acquainted to the value proposition of outsourcing. Although the outsourcing provider landscape is alre...
- Downloads: 273
- Rating:
For Sourcing & Vendor Management Professionals
Report: PRC IT Services Report: 2010
Frederic Giron, Gene CaoFebruary 01, 2011
This document provides early and accurate market size estimates for 2010 in China, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is ba...
- Downloads: 27
For Sourcing & Vendor Management Professionals
Report: Outsourcing In China: Key Lessons Learned
Gene CaoOctober 10, 2012
Most leading multinational corporations (MNCs) have already established their business in mainland China, and now other MNCs are planning to expand their go-to-market plans in the world's second...
- Downloads: 168
- Rating:
For Sourcing & Vendor Management Professionals
Report: China Key IT Trends 2010
Gene Cao, Bryan WangMarch 16, 2010
This document covers the key trends and dynamics in the China IT market prevalent in 2009, along with a preview of the top trends that will shape the domestic market in 2010 for vendor strategis...
- Downloads: 28
For Sourcing & Vendor Management Professionals
Report: China's SAP Services Market Is In Flux
Gene CaoMay 02, 2012
The major SAP services customer base in China is evolving from large enterprises to small and medium-size businesses (SMBs) — an evolution that parallels SAP China's business transformatio...
- Downloads: 103
- Rating: