George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

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78 results in Reports

  • George Lawrie
  • For Sales Enablement Professionals

    Report:Industry Essential: Global Retail Industry

    eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe

    IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...

    • Downloads: 2114
  • For Application Development & Delivery Professionals

    Report:Topic Overview: Supply Chain Management

    Supply chain management (SCM) is the business process of managing the complex interaction of products, materials, equipment, labor, and cash as they flow through the supply chain and fulfill customer...

    • Downloads: 2298
  • For Application Development & Delivery Professionals

    Report:Increase Flexibility By Embracing Future Business And Technology Trends

    Vision: The Business Applications Playbook

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

    • Downloads: 1865
  • For Application Development & Delivery Professionals

    Report:The Mobile Imperative In Retail And Consumer Goods

    Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers

    Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...

    • Downloads: 1829
  • For CIO Professionals

    Report:Best Practices: Demand Management

    Retailers and consumer goods manufacturers with more complex and extended supply chains, more sophisticated market segmentation, and highly empowered consumers face daunting challenges to elegantly...

    • Downloads: 1575
  • For Application Development & Delivery Professionals

    Report:Retail Multichannel IT Road Map

    How Can Retail IT Support Multichannel Trading Without Ripping And Replacing Everything?

    While many retailers still trade via isolated channels, sometimes even referring to the online channel as "store 999," consumers demand a complete shopping experience across channels that includes...

    • Downloads: 1604
  • For Application Development & Delivery Professionals

    Report:Think Lean When Doing Application Portfolio Consolidation

    Packaged applications, custom-built applications, shrink-wrapped applications, and system software all share a common trait: Mergers, acquisitions, and the passage of time have allowed redundancy and...

    • Downloads: 1641
  • For CIO Professionals

    Report:Retail CIOs: Prepare For Retail 2020

    Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value

    Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...

    • Downloads: 1390
  • For Application Development & Delivery Professionals

    Report:Retail Enterprise Apps Evolution

    Should Retailers Prolong Their Best-Of-Breed Strategy Or Adopt An Enterprise Suite?

    Retailer process and applications professionals face mounting costs for adapting their portfolios of legacy point solutions to support interactions with consumers across channels and manage more...

    • Downloads: 1254
  • For Sales Enablement Professionals

    Report:Industry Essential: Consumer Packaged Goods Industry

    The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have a...

    • Downloads: 1253
  • For Application Development & Delivery Professionals

    Report:The 10 Most Important Technology Trends In Business Application Architecture Today

    Understand These Trends To Shape Your Application Strategy

    This report enumerates the top 10 technology trends that are reshaping the nature and value proposition of business applications today and in the coming years. Application delivery leaders,...

    • Downloads: 1122
  • For CIO Professionals

    Report:Retail Technology Investment Priorities

    Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?

    With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a...

    • Downloads: 1218
  • For Application Development & Delivery Professionals

    Report:It's Time To Tame The ERP Integration Beast

    Meeting ERP Integration Needs Inside And Outside The Enterprise

    Integration challenges are often the foremost obstacle to getting the full value from packaged enterprise resource planning (ERP) solutions. Strategies for overcoming this obstacle vary considerably...

    • Downloads: 1223
  • For Application Development & Delivery Professionals

    Report:It's Time To Clarify Your Global ERP Strategy

    As enterprise firms restructure through mergers and acquisitions and expand their global presence, they face huge IT and master data synchronization costs in supporting multiple legacy and disparate...

    • Downloads: 1183
  • For Application Development & Delivery Professionals

    Report:Use New Supply Chain Visibility Technologies To Improve Customer Service And Return On Assets

    Firms in the traded goods sector struggle with fragile and complex extended supply chains that often bring over investment in inventory without improving disappointing customer service. Application...

    • Downloads: 1117
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Point Of Service, Q2 2012

    Epicor, Fujitsu, Microsoft, Micros Retail-J, NCR, Oracle, And Wincor Nixdorf Lead, With JDA, Micros Xstore, Retalix, And SAP Close Behind

    In Forrester's 70-criteria evaluation of point-of-service (POS) vendors, we identified the most significant solution providers in this category — Epicor Software, Fujitsu, NCR, JDA Software,...

    • Downloads: 1095
  • For Business Process Professionals

    Report:Improving Retail Promotion Execution

    Retailers continue to struggle with promotion execution and face hefty financial consequences, including skyrocketing administrative costs, misspent funds, and sales cannibalization. To help, an...

    • Downloads: 928
  • For CIO Professionals

    Report:A CIO's Guide To Merger And Acquisition Planning

    With corporate restructuring on the rise in the wake of the credit crunch, CIOs risk consignment to mopping-up duties unless they can contribute at a strategic level to deliberations about mergers,...

    • Downloads: 1153
  • For CIO Professionals

    Report:The State Of Point-Of-Sale Systems

    Retail CIOs Around The World Expect POS To Become More Strategic

    Retail IT is challenged to support new cross-channel offerings and the ability to sell services and merchandise not provided in the store itself. It also needs to support rapid innovation in...

    • Downloads: 1166
  • For CIO Professionals

    Report:Distributed Enterprise 2.0

    CIOs In Consumer-Facing, Distributed Firms Can Capitalize On Cloud Computing

    In a desperate effort to maintain the connection with fickle consumers, line-of-business executives and their allies in IT are conspiring to lower the IT drawbridge in order to deliver personalized...

    • Downloads: 941
  • For CIO Professionals

    Report:CIOs: Plan Effectiveness Review To Squeeze More Value From ERP Investments

    Most CIOs have inherited mature enterprise resource planning (ERP) implementations. As the years pass, the original implementation team disbands, retires, or dies, and the old use cases and best...

    • Downloads: 716
  • For CIO Professionals

    Report:CIOs: Suggest Pricing And Promotions Technology To Drive Value

    Firms — like banks or retailers — that provide services or merchandise in different locations are struggling to respond to consumers that are now much more price-conscious thanks to the...

    • Downloads: 704
  • For CIO Professionals

    Report:Inquiry Spotlight: Retail Point-Of-Sale Systems, Q3 2009

    Retail line-of-business executives know that technology plays a central role in helping to deliver improved customer service with increased margin. They look to CIOs to push what were once purely...

    • Downloads: 731
  • For Application Development & Delivery Professionals

    Report:Defuse Software License Time Bombs With Software Asset Management

    How To Defuse The Software Asset Management Time Bomb In Your Basement

    As large firms place ever more critical reliance on software apps and tools, restructure through mergers and acquisitions, and outsource elements of software development and delivery, they face...

    • Downloads: 788
  • For CIO Professionals

    Report:IT To BT Transformation: Threats And Opportunities For CIO Reporting Lines

    CIOs face many threats and opportunities as they grapple with the IT to BT transformation — including the risk of being sidelined by their line-of-business peers. Forrester surveyed 47...

    • Downloads: 634