Trends Report

Anticipate Your Customer's Next Move With Proactive Experiences

November 20th, 2013
Tony Costa, null
Tony Costa
With contributors:
John Dalton , Corey Stearns , Danny Silk

Summary

The emergence of powerful mobile devices, connected sensors, and open application programming interfaces (APIs) makes it possible to deliver a new type of customer experience known as proactive experiences. These experiences change the way customers relate to and engage with services by closing the gap between problem and solution, integrating siloed information and services, and personalizing experiences based on context. In this report, we examine how proactive experiences are raising customer expectations and present specific ways that companies can get started on the path to delivering proactive experiences today.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.