Trends Report

Case Study: iGaranti Reimagines The Mobile Banking Experience

January 8th, 2014
Oliwia Berdak, VP, Research Director
Oliwia Berdak VP, Research Director
With contributors:
Benjamin Ensor , Alex Causey

Summary

Mobile banking is the future. Yet many banks still haven't embraced its full potential, adopting a new version of the past instead. Turkey's Garanti Bank has taken a different approach, integrating a number of innovations such as mobile payments, mobile money management, merchant-based offers, and voice-control into its new mobile banking app, iGaranti. The new app was launched in May 2013, but the events preceding it were as important as the new features themselves. The bank went through a rigorous process of rethinking its mobile banking offering, researching its customer needs thoroughly, and aligning the mobile services to them. Read this report to learn more about the process of revamping the mobile banking experience.

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