Predictions Report

Predictions 2014: Marketing Leaders Put Insights To Use

Big Data Makes Way For Smart Data Across Social, Mobile, And Media

December 30th, 2013
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
Melissa Parrish, null
Melissa Parrish
Nate Elliott, null
Nate Elliott
Jim Nail, null
Jim Nail
Susan Bidel, null
Susan Bidel
Kim Celestre, null
Kim Celestre
Ryan Skinner, null
Ryan Skinner
Jennifer Wise, null
Jennifer Wise
Anthony Mullen, null
Anthony Mullen
Zachary Reiss-Davis, null
Zachary Reiss-Davis
With contributors:
Luca S. Paderni , Samantha Merlivat

Summary

Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the digitization of offline channels. Crucial to succeeding in this increasingly complex world is the one concept underlying all marketing channels and the very best programs: data in, data out. In this report, we predict how data-driven marketing will evolve in 2014.

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