Trends Report

Key Takeaways From Forrester's 2013 Customer Experience Forum EMEA: Know Thy Customer

January 14th, 2014
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst
With contributors:
John Dalton , Harley Manning , Corey Stearns

Summary

At Forrester's Forum For Customer Experience Professionals EMEA, speakers presented best practices and case studies detailing how to boost customer experience (CX) to the next level. While they shared many best practices, industry keynote speakers reiterated a common theme: Companies serious about progressing CX to the next level should not just settle for data. They need to dig deeper and unlock the right data.

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