Wave Report

The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

The Eight Providers That Matter Most And How They Stack Up

November 7th, 2014
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
With contributors:
Mary Pilecki , Rebecca McAdams

Summary

In Forrester's 56-criteria evaluation of cross-channel attribution vendors, we identified the eight most significant cross-channel attribution providers with advanced algorithmic-based models — Abakus, AOL/Convertro, eBay Enterprise, Google, Marketing Evolution, MarketShare, Rakuten DC Storm, and Visual IQ — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other, in order to help customer insights (CI) professionals select the right partner for their cross-channel attribution.

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