Trends Report

Mobile's Trojan Horse: The Messaging Platform

Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

March 27th, 2014
Julie Ask, null
Julie Ask
With contributors:
Carrie Johnson , Laura Naparstek

Summary

Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably asking, "What am I missing?" A handful of apps globally have cracked the code on engaging consumers on mobile devices. These apps are evolving into platforms that dominate minutes of use. And you are probably asking, "Why should I care?" As an eBusiness professional, you should care about third-party entities that have greater access to your customers than you do. In this report, we help eBusiness professionals better understand the mobile messaging landscape and the opportunity it presents for customer engagement.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.