Predictions Report

Predictions 2015: Most Firms Will Underinvest In Mobile eBusiness

Too Few Firms Will Embrace The Mobile Mind Shift

November 11th, 2014
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
Julie Ask, null
Julie Ask
With contributors:
Carrie Johnson , Laura Naparstek

Summary

In 2015, pioneers who have made the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view mobile as just another channel. They will transform their customer experiences and drive bottom-line business results by embracing emerging opportunities and taking a sophisticated approach that focuses more on how to use mobile than how to be mobile. Success stories will be few in number. Most professionals will continue to take a myopic approach and see neither the results nor the return on investment (ROI) they seek to justify the budgets they need to keep pace. This mobile predictions report highlights new mobile trends for 2015.

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