Trends Report

Unleash Your Digital Business

The Future Of Business Is Digital

March 19th, 2014
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Sharyn Leaver , Elizabeth Ryckewaert , Josh Bernoff , Nancy Wang

Summary

As a CIO, you are destined to play a pivotal leadership role in the transformation of your business to a digital business. In this report, written for business leaders and originally published under Forrester's CMO role, you will discover how the nature of business is changing and, in turn, how the technology investment priorities of the past must change. The report describes the dynamic ecosystems of value that drive customer behaviors and transform the linear value chain into a dynamic network supported by open APIs. CIOs must partner with CMOs to drive the transformation needed to become a digital business. To succeed, you will need to embrace digital customer experiences within ecosystems of value and digital operational excellence to drive the agility and innovation required to survive and thrive in the age of the customer.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.