Trends Report

Understanding Digital Wallet Options For Your Business In China

June 5th, 2014
Vanessa Zeng, null
Vanessa Zeng
With contributors:
Zia Daniell Wigder , Bryan Wang , Rita Xia , Denee Carrington

Summary

China's mobile payments market experienced explosive growth in 2013. With the two big Internet players in China, Alibaba and Tencent, leading the way, Chinese consumers have begun to get into the habit of using mobile payments — transforming the way they shop and pay for goods and services and creating opportunities for the introduction of digital wallets. Given the huge growth potential of digital wallets, it's vital that eBusiness professionals at merchant organizations understand the typical usage scenarios, available options, and market trends in China, as these will be very different compared with North America and Europe. This report helps eBusiness professionals understand China's emerging digital wallet marketplace, including the available options and potential opportunities for merchants doing business in the country, utilizing the framework set out in the December 2, 2013, "Understanding Digital Wallet Options For Your Business" Forrester report.

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