Trends Report

Case Study: Red Robin Builds An Agile Customer-Centric Culture With Yammer

The Restaurant Uses Social Tools To Engage Employees And Accelerate Innovations That Customers Crave

June 20th, 2014
TJ Keitt, null
TJ Keitt
With contributors:
Maxie Schmidt , John Dalton , Curt Nichols

Summary

Red Robin Gourmet Burgers, a US restaurant chain, competes in a crowded market where customer tastes change rapidly. As such, the company must build an organization that can quickly change its customer experience to satisfy its shifting customer demands. To fulfill this vision, Red Robin employs Yammer, a social collaboration technology from Microsoft, to free the flow of information and knowledge within the company, improving its organizational agility. This report shows customer experience (CX) professionals how social technologies can play an instrumental role in helping the business respond to change as a matter of routine.

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