Trends Report

SQL-For-Hadoop: Critical Technology For Customer-Obsessed Firms

Which Type Of SQL-For-Hadoop Will Help You Turn Customer Obsession Into Reality?

August 3rd, 2015
Brian Hopkins, VP, Emerging Tech Portfolio
Brian Hopkins VP, Emerging Tech Portfolio
Mike Gualtieri, VP, Principal Analyst
Mike Gualtieri VP, Principal Analyst
With contributors:
Elizabeth Cullen , Leslie Owens , Diane Lynch

Summary

To help your firm become customer-obsessed, you must supply your business partners with access to the data they need to understand customers. Although they're attracted to Hadoop's low cost and flexibility, enterprise architects still approach it cautiously because they fear it's only for firms with big data science teams or Hadoop-literate analytics software code-slingers. But robust technology that enables SQL to access Hadoop has shattered this myth. Forrester examined more than a dozen Hadoop SQL solutions organized by three distinct approaches. Enterprise architecture (EA) professionals should read this report to understand the architectures of these solutions and what to look for as they plan to meet business needs with big data platforms and support emerging systems of insight.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.