Predictions 2016: The Mobile Revolution Accelerates

November 9th, 2015

Thomas Husson Vice President, Principal Analyst

Julie Ask

Jeffrey Hammond

Michael Facemire

Jennifer Wise

Tyler Shields

Christian Kane

With contributors:

Sharyn Leaver , Dan Bieler , J. P. Gownder , Andras Cser , Frank Gillett , Fatemeh Khatibloo , Pamela Heiligenthal , Christopher Voce , Christopher Mines , Kasia Madej

Summary

As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat mobile as core to the whole customer experience — not just as a channel — and an ocean of vendors eager to capitalize on this frenzy will teem with new players emerging as existing ones join forces or die off. This brief tells how that story will play out across 15 top trends you need to know about to successfully evolve your culture, organization, and processes for mobile and leapfrog your competition.

Want to read the full report?

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.