Trends Report

How Ecosystems Fuel Digital Business

How To Harness Digitally Connected Ecosystems To Create Scalable Customer Value

October 20th, 2015
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
Julie Ask, null
Julie Ask
With contributors:
Oliwia Berdak , Nigel Fenwick , John Dalton , Patti Freeman Evans , Alex Causey , Laura Naparstek , Peter Harrison

Summary

Digital ecosystems are accelerating the pace at which firms can innovate and deliver products and services. Ecosystem-enabled businesses, like Airbnb, Lending Club, and Uber, have emerged and achieved huge market valuations in record time. Traditional firms can embrace the same disruptive mindset. Companies like Airtel, Volvo Cars, and Walgreens are developing ecosystem strategies to reposition their own services, deepen customer relationships, and find new revenue streams. This report examines how eBusiness executives can assemble ecosystems to offer new services that will create new value.

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