Trends Report

Just For You: Use Personalization Technology To Help Associates In The Retail Store

Retailers Fail To Create Relevant Digital Experiences For Their Associates

July 23rd, 2015
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
Adam Silverman, null
Adam Silverman
With contributors:
Andre Kindness , Zia Daniell Wigder , Rebecca Katz , Laura Glazer

Summary

As retail stores transform into digital stores, customers will expect personalized content and experiences in-aisle. Personalization technologies such as automated product recommendations are poised to enter the digital store, adding value and creating engagement. These technologies are not limited to addressing customers' needs; eBusiness and store operations leaders are beginning to deploy new personalization capabilities for associates, as well. These associate-facing capabilities drive customer engagement by helping associates create personalized experiences for their customers and improve operational excellence through personalized associate tasks and training. This report will help eBusiness professionals who are involved in digital store transformation understand the unfolding associate-facing personalization capabilities and provide guidance on how to leverage these emerging technologies.

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