Trends Report

Brief: McKinsey Enters The Design Race With The Acquisition Of Lunar

May 21st, 2015
Leah Buley, null
Leah Buley
Allegra Burnette, null
Allegra Burnette
Tony Costa, null
Tony Costa
With contributors:
John Dalton , Ryan Trafton

Summary

On May 14, 2015, design firm Lunar Engineering announced that management consulting firm McKinsey will acquire it for an undisclosed sum. McKinsey joins a growing list of diverse firms such as Accenture, Banco Bilbao Vizcaya Argentaria (BBVA), Capital One, Deloitte, and Facebook that have recently bolstered their offerings in design. However, customer experience (CX) professionals should note that two factors make this acquisition unique: the buyer and the seller. Unlike other recently acquired agencies that are known for their digital or service design, Lunar specializes in industrial design. Forget about digital transformation. With this acquisition, McKinsey seeks to bolster its global impact on manufacturing, engineering, and new product design.

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