Trends Report

Brief: Unleash Social's True Value By Extending Your Focus Beyond Brand Monitoring

Learn From Asia Pacific Firms Using Social Media To Build Lasting Customer Relationships

January 28th, 2016
Clement Teo, null
Clement Teo
With contributors:
Frederic Giron , Erna Alfred Liousas , Michael Barnes , Flora Zhang

Summary

Asia Pacific marketers are missing out on valuable social marketing opportunities, such as providing proactive social care and building social relationships, by limiting its usage mostly to reputation management. This brief seeks to inspire B2C marketers by highlighting how firms have made advanced use of social marketing such as applying intelligence collected via social listening to deliver new actionable insights for product development and improve customer service.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.