Trends Report

Brief: The MDM Crossroad — To Graph Or Not To Graph?

Mastering Context For Digital Business Calls For MDM Innovation

May 5th, 2016
Michele Goetz, VP, Principal Analyst
Michele Goetz VP, Principal Analyst
With contributors:
Elizabeth Cullen , Gene Leganza

Summary

Enterprise architects and their business stakeholders have seen master data management (MDM) as a silver bullet for achieving a single view of the business. But they've also seen it as a curse due to its cost, limited ROI, and lack of agility. The missing link to MDM value is the introduction of business context to master data, reshaping the foundation to handle the context needed by business stakeholders. This report shows how innovations in MDM bring context to insight with intelligent, agile, relevant, and real-time services.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.