Trends Report

Conflicting B2B Marketing Priorities Threaten To Derail Program Progress

May 24th, 2017
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Caroline Robertson, null
Caroline Robertson
Jacob Milender, null
Jacob Milender
With contributors:
Peter O'Neill , Alexander Bullock , Kara Hartig

Summary

B2B marketing leaders are gearing up to deliver on their expanded responsibilities despite overall static budgets in 2017. Our analysis of the Forrester Data Global Business Technographics® Marketing Survey, 2016, along with Forrester's Q2 2016 International B2B Marketing Strategies And Tactics Online Survey, reveals how leaders are wrestling with competing priorities, focusing on increasing ROI, honing new skills, and better leveraging technology.

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