Trends Report

Perishable Insights — Stop Wasting Money On Unactionable Analytics

Use Forrester's Perishable Insights Framework To Prevent Fresh Data From Going Stale

August 11th, 2016
Mike Gualtieri, VP, Principal Analyst
Mike Gualtieri VP, Principal Analyst
Rowan Curran, Senior Analyst
Rowan Curran Senior Analyst
With contributors:
Holger Kisker, Ph.D. , Emily Miller

Summary

Insights derived from data and analytics have a shelf life. Some are as fleetingly fragile as avocados, some as timeless as Twinkies. To maximize value from data and analytics, enterprises must understand the perishability of insights and act on them before they go stale. This report introduces application development and delivery (AD&D) pros to Forrester’s perishable insights framework so they can identify, classify, and act on real-time, operational, performance, and strategic insights.

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