Best Practice Report

Unlock The Business Value Of Your API Strategy

How APIs Drive A Digital Business Agenda

September 26th, 2016
Jacob Morgan, Principal Analyst
Jacob Morgan Principal Analyst
With contributors:
Martin Gill , Ted Schadler , Alex Causey

Summary

Application programming interfaces (APIs) sit at the heart of digital business transformation; however, digital business pros often misrepresent or, worse, misunderstand the value of APIs. To help their API strategy succeed, digital business professionals should manage APIs as a product, with all that entails — an owner, documentation, support, a road map, and an investment pipeline. This report helps digital business execs change the conversation on APIs, focusing on the business value they deliver and the support that needs to be in place for strategies to succeed.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.