Trends Report

Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

EMSS Vendors Have Varying Presences And Localization Strategies In The Region

October 3rd, 2017
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Joe Stanhope , Diane Deng , Michael Barnes , Caitlin Wall , Bill Nagel

Summary

More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors' solution availability and localization efforts vary across the region. This report helps marketers understand EMSS vendors' Asia Pacific strategies and outlines key factors to consider when making EMSS investments in the region.

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