Trends Report

The Top Emerging Technologies For B2B Marketers

Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy

April 6th, 2017
Steven Casey, VP, Research Director
Steven Casey VP, Research Director
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
With contributors:
Joe Stanhope , Laura Ramos , Carlton A. Doty , Allison Snow , Matthew Camuso , Kara Hartig

Summary

A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high. One wrong investment could cripple your company's ability to keep up. Make the right move, and you could speed past your competitors. This report presents Forrester's emerging technologies for B2B marketers in three groups — systems of insights, systems of engagement, and enabling technologies. Read this report to understand each, and focus your attention and investment wisely.

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