Trends Report

Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

Most Firms Should Drive Repeatable Innovation With Business Strategy

July 12th, 2018
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
With contributors:
Matthew Guarini , Oliwia Berdak , Brian Hopkins , Dan Bieler , Nigel Fenwick , Alyssa Danilow

Summary

The most advanced digital businesses, like Kaiser Permanente, become agile platforms for business innovation — rapidly creating and delivering new business value. These customer-obsessed firms use technology to continually deliver exceptional customer experience (CX) and operational excellence. However, most firms can't do this today, as they are caught up in old technologies and ways of working. Read this report to understand Forrester's vision for innovation leaders, especially CIOs — and to learn what your firm must do to develop this capability.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.