Landscape Report

Now Tech: Journey Management, Q4 2018

Forrester's Overview Of 23 Journey Management Providers

November 14th, 2018
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst
Alex Causey, null
Alex Causey
With contributors:
David Truog , Amanda Chen , Shayna Neuburg

Summary

You can use journey management tools to digitize journey maps at scale, take a data-driven approach to creating a common vision for key journeys, and automate and scale journeys by orchestrating them in real time. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer experience (CX) professionals should use this report to understand the value they can expect from a journey management provider and select one based on size and functionality.

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