Essentials Report

Research Overview: Customer Analytics Technologies And Services

August 2nd, 2021
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Srividya Sridharan , Jeremy Vale

Summary

Customer analytics is the engine of a customer-centric, insights-driven business. To derive meaningful insights from data and take effective actions, business leaders partner with both technology and service providers. This research overview curates Forrester’s top research in customer analytics technology and services to help business leaders understand the landscape and shortlist providers that meet their specific business needs.

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