Landscape Report

New Tech: Account-Based Marketing Solutions, Q1 2020

Forrester's Landscape Overview Of 26 Providers

February 24th, 2020
Steven Casey, VP, Research Director
Steven Casey VP, Research Director
With contributors:
Laura Ramos , Caroline Robertson , Miriam ElKorchi , Rachel Birrell

Summary

Account-based marketing (ABM) is evolving from the buzzword du jour to a mainstream strategy that all but a very few B2B organizations are implementing, rolling out, or planning. At the same time, the landscape of vendors offering solutions that can support an ABM strategy is increasing in size and complexity. This report examines a range of emerging vendors that address the key steps for deploying an ABM strategy via five market segments: ABM platforms, analytics providers, data providers, direct mail vendors, and personalization solutions

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