Trends Report

How The COVID-19 Crisis Is Affecting Consumer Behaviors In France

Anticipate The New Normal And Embrace Transformations On Steroids

May 11th, 2020
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Martin Gill , Elitsa Kortenska

Summary

Forrester recently surveyed more than 1,100 French online adults to analyze the impact of the COVID-19 crisis among consumers in France. This report offers CMOs and other executives a first glimpse of how French consumers' behaviors and attitudes are evolving and guides those execs as to what they should prepare for in the coming months.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.