Trends Report

Trends 2009: US Online Retail

Surviving Companies Must Focus On Quick Wins And Pricing To Grow

April 29th, 2009
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Patti Freeman Evans , Brendan McGowan

Summary

While consumer-facing companies struggle to grow in an unprecedented economic climate, Web divisions of these companies continue to garner attention, from both shoppers seeking lower prices and executives looking to lower the cost of transactions. In fact, 19% of consumers said recently that they plan to spend more in the Web channel in 2009. However, some companies are better positioned to gain from consumer interest in the Web than others. Namely, the companies that stand to gain are focused on improving their conversion rates. They are also considering innovative new business models and planning for inevitable changes in the retail landscape such as streamlined sales taxes.

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