Trends Report

Introducing Forrester's Online Video Product Scorecard

Evaluate And Improve Your Video Product Strategy

April 30th, 2010
NT
Nick Thomas
With contributors:
Mark Mulligan , Annie E. Corbett

Summary

Over the past year, our video strategy series has presented the business-case goals and best practices for adding video to your Web site. This report introduces an online video product scorecard that enables companies to score and benchmark their efforts, ideally as part of a wider online video strategy.

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