Advance Through The Stages Of Mobile Maturity

March 23rd, 2016

Jennifer Wise

With contributors:

Brigitte Majewski , Stephanie Liu , Laura Glazer

Summary

This report provides a road map for B2C marketers who are responsible for mobile marketing. As consumer mobile adoption balloons and hardware, software, and interfaces evolve, marketers must keep up with an exciting — but complicated — landscape ripe with consumer engagement opportunities. This report helps you mature your mobile marketing practices steadily and efficiently through the phases of mobile maturity to make the most of relationships with today's always-addressable customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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