Trends Report

Three Digital Experience Trends To Watch In 2012

January 9th, 2012
Vidya Drego, null
Vidya Drego
With contributors:
Ron Rogowski , Amelia Sizemore

Summary

Forrester identified three trends from 2011 that will dramatically affect the way companies design and deliver digital customer experiences. This report highlights those trends, the companies that are leveraging them today, and the impact they will have in 2012 and beyond.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.