Trends Report

The Rich Media Management Mystery

What Does Digital Asset Management Mean?

April 28th, 2011
Stephen Powers, VP, Tech & Services Portfolio
Stephen Powers VP, Tech & Services Portfolio
With contributors:
Matthew Brown , Anjali Yakkundi

Summary

In a world with increasing amounts of rich media assets and an increasing number of distribution channels, content and collaboration (C&C) pros are taking a closer look at rich media management options. However, the rich media management marketplace remains fragmented and complicated, in part due to the widely varying definitions of the term digital asset management (DAM). In order to make sense of this complicated space, C&C pros should examine their own needs against the set of capabilities within four flavors of DAM: high-end production, mid-level marketing operations, corporate audio and video, and line-of-business general purpose.

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