Wave Report

The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012

How Eleven Vendors Tackle A Mature, Yet Rapidly Evolving, Category

January 31st, 2012
Robert Brosnan, null
Robert Brosnan
With contributors:
Suresh Vittal , Molly Murphy

Summary

In Forrester's 81-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified, researched, and scored 12 products from 11 providers: Alterian, Aprimo, ExactTarget, IBM, Infor, Neolane, Oracle, Pitney Bowes, Responsys, SAP, and SAS. Learn how each product rates, performs against the others, and addresses a future in which campaigns are redefined to handle continuous, interactive, customer-led dialogue.

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