The Evolution Of The Customer Engagement Agency

February 13th, 2012

Fatemeh Khatibloo

With contributors:

Summary

As the demand for customer intelligence (CI) from business stakeholders grows and more organizations increase their CI maturity, organizations' marketing agency needs have also changed. A few traditional marketing services providers have recognized this need and are investing in services ranging from strategy development to creative execution to media buying. In this report, we explore the evolution of this model and provide a look ahead at the new customer engagement agencies.

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