Trends Report

Leveraging Emerging Technology To Up The Ante On Customer Engagement

Responding To Rising Customer Expectations Requires New Approaches

March 28th, 2012
Sanchit Gogia, null
Sanchit Gogia
With contributors:
Dane Anderson , Michael Barnes , Eric G. Brown , Abhinav Dhruwa

Summary

Organizations are struggling to deal with the increasing need to improve the customer experience. They must not only deliver best-in-class products and services, but also optimize the quality of the customer interaction at every opportunity. To succeed, firms must move away from transactional customer interaction methods and toward customer engagement. The CIO's office can help a company use cloud computing, social technologies, mobility solutions, and analytics to make this transformational shift. This report outlines the need for businesses to understand the customer engagement process and adopt the right technology framework to enable this shift.

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