Trends Report

Mobile Marketing: Not The Same On Tablets As On Smartphones

March 28th, 2012
Elizabeth Shaw, null
Elizabeth Shaw
With contributors:
David Truog , Melissa Parrish , Jennifer Wise , Sarah Takvorian

Summary

Effective mobile marketing begins with understanding how consumers use the two main types of mobile devices that can deliver rich marketing experiences: smartphones and tablets. This short report provides data and insight about how consumers use the two types of devices, analyzes which marketing tactics are best suited for smartphone and tablet devices, and recommends how to move forward with your own initiatives.

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