Why Every Retailer Needs An Online Marketplace

May 23rd, 2012

With contributors:

Sabine Poltermann , Patti Freeman Evans , Myriam Da Costa

Summary

Multichannel retailers that are looking to compete effectively with aggressive pure-play counterparts that often offer cutthroat pricing or shipping programs will find that the marketplace model is a compelling opportunity; marketplaces provide broader assortments with lucrative margins and are less onerous to deploy than in the past. This report will outline why marketplaces are gaining popularity, what the benefits are of launching a marketplace, which resources are needed to launch a marketplace, and what eBusiness executives should apply to run a successful marketplace. We recommend that you also read Brian Walker's report "How To Build An Online Marketplace" in conjunction with this report.

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