Trends Report

Behavioral Targeting Powers Customized Content And Increased Conversion

June 13th, 2012
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Dave Frankland , Caitlin Souther , Molly Murphy

Summary

The demand for relevant, individualized website content is on the rise. Applying behavioral targeting (BT) technology to meet these growing needs offers marketers a unique, effective, and promising solution. So why are so few firms using it? Many marketers are confused by loose definitions and misinformation. This report aims to examine the benefit of behavioral targeting and to define its two key constituent methods: rules-based behavioral targeting and algorithmic behavioral targeting.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.