Trends Report

Unify The Digital Experience Across Touchpoints

Create A Consistent Experience To Engage Customers

August 22nd, 2012
Stephen Powers, VP, Tech & Services Portfolio
Stephen Powers VP, Tech & Services Portfolio
John Rymer, null
John Rymer
With contributors:
Ron Rogowski , Kyle McNabb , Vivian Brown

Summary

Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles . . . there's no end in sight. Each touchpoint represents a distinct opportunity to engage, service, and support customers but cannot be an island. Customers expect a unified, consistent experience across the several touchpoints they use when engaging your firm. Your role in a unified customer experience strategy: Lead the search for the right common practices, talents, and technologies to meet the challenge of unified customer experience. This report discusses the technology, skills, and organizational future of digital experience delivery and how application development delivery professionals can bring about that future.

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